Anglers have accepted On The Water as part of their fishing culture, and this intense involvement with the magazine, television show and web site allows us to offer access to a passionate, loyal and knowledgeable audience.

On The Water Magazine New England Edition
Every month On The Water covers both fresh and saltwater fishing in feature articles and in dozens of regular columns, offering readers more practical information than they can find anywhere else.  Started by fishermen for fishermen, local anglers share their skills with our readers, making On The Water the “go-to” guide for all that is fishing in New England.

On The Water Magazine New York/New Jersey Edition
On The Water’s New York/New Jersey Edition, launching in 2009, will deliver an editorial product fully focused on the New York/New Jersey angling landscape.  Covering both fresh and saltwater fishing, On The Water New York/New Jersey Edition will quickly become the dominant fishing and boating publication in the region.

Based on the reputation that On The Water has built, the addition of the New York/New Jersey edition to our successful New England edition will allow advertisers to reach the entire northeast region with one efficient media buy.

On The Water TV
On The Water’s Television show reaches over 4.5 million households in New England each week.  Entering its 6th season in 2009, the show airs 3 times per week year round on Comcast SportsNet.  The unique magazine-style format features the people, places, and tradition-rich history of New England’s diverse recreational fishing community, and continues to surpass advertisers’ and viewers’ expectation.

OnTheWater.com
All the fishing excitement found in On The Water magazine is matched by OnTheWater.com.  Our local fishing reports are the most comprehensive on the web, and weekly e-blasts are sent to over 10,000 subscribers each week.

The Striper Cup
On The Water’s Striper Cup is a 5-month tournament designed to bring the entire Northeast fishing community together.  Started in 2006, there are 3,000 participants and 70 registered weigh stations from New Jersey to Maine. The tournament ends in September with the huge “StriperFest” party where winners can celebrate with sponsors and other participants.  The Striper Cup offers sponsors year-round promotion and direct access to tournament participants.

Click here to download our 2011 Multi-Media Kit.

For further information or to receive a printed
media kit call 800-614-3000.