Fishbelly Introduces Hawg ShadTM Realistic Soft Plastic Lure Imitates Life at 2007 ICAST Show

NEW YORK, NY, July 11, 2007 (ICAST, Las Vegas) -- Soft baits with big,

natural eyes. Shapes that match live bait. Colors that radiate with the irridescent sheen of a live fish. Action that imitates life. These are the features of a new line of lures that have improved upon the performance of soft baits, and have gotten the attention of fish and fishermen alike, worldwide. Introducing Hawg ShadTM, from Fishbelly International, a Japanese- designed soft bait line that is uniquely realistic, and ideal for catching a broad array of fresh- and saltwater species.

“You will experience for yourself the level of detail in our lures that make catching fish fun,” remarked Kai Tham, president, Fishbelly International. “Since Hawg Shad is designed to swim like live bait, the lure is irresistible to a predator fish as well as the angler who fishes it.”

With a wide variety of colors to choose from, there is definitely a Hawg Shad color that’s ideal for your purposes. Hawg Shad offers choices in tail design as well - from split tail and paddle tail, to a low-profile pin tail that’s perfect for the drop-shot technique. And Fishbelly’s very supple silicone material produces a truly natural swimming motion.

Hawg Shads can be used in many ways, from drop shotting and accentuating bucktails, to mounting them on jig heads or rigging them up on umbrella rigs. The possibilities are endless. Hawg Shad is available in the following sizes: 2.8, 3.5, 5 and 6 inches.

There are other Fishbelly styles, including: Popper ShadTM (open-mouthed), Gator MinnowM (scented) and Kick-S ShadTM (kick tail) styles. Fishbelly also makes the patented Helix BuzzTM and Helix NinjyaTM lures.

For more information or to find your nearest dealer, visit Fishbelly on the web at www.fishbelly.com, or call toll-free at 1-888-402-1231.

NEW GUY COTTEN SURFCASTING TOP

Guy Cotton designed and produced a high performance, light weight foul weather
gear to improve the comfort of fishermen.

Features include:

•Highly breathable & totally waterproof "3-layer" high performance fabric.

•100% waterproof heat sealed seams.

• Adjustable hood which stows into the collar

• Soft adjustable neoprene collar with velcro flap, and inside neck gusset for
ease of donning and venting.

• Chest pocket with storm flap and velcro closure

• Double closure at the wrists: adjustable neoprene inner cuffs under
adjustable outer cuffs

• Wide fully adjustable neoprene waistband.

• GUY COTTEN, 40 years experience of manufacturing quality clothing for the
fishing industry.

To learn more go to:
www.guycottenusa.com

Rapala® redefines lure design by combining the action of two legendary lures to form the X-Rap Shad

MINNETONKA, Minn. (May 9, 2007) — Prepare to be blown away by the latest evolution of the Rapala® family: the new X-Rap Shad.
The revolutionary X-Rap Shad combines the tight action of a Shad Rap with the extreme characteristics of Rapala’s most popular and recognized X-Rap line of lures. The X-Rap Shad features a translucent body with internal scale patterns and displays a holographic foil appearance that will mesmerize any species of fish.
With an internal long-cast mechanism to ensure ultimate castability and incorporated features like suspending action and feathered tail hook, the X-Rap Shad provides anglers with options to match specific fishing styles, weather conditions and species. Put simply: this lure makes high definition TV seem boring.
“On the cast or on the troll, the Shad Rap action paired with the characteristics of the X-Rap creates a one-of-a-kind action,” said Mark Fisher, Rapala director of field promotions.
The X-Rap Shad is available in two sizes and 15 color patterns. One size is 2 1/2 inches long with a swimming depth of 6 to 11 feet. A second is 3 1/8 inches in length with a swimming depth of 7 to 10 feet and is scheduled to be released in September 2007. The X-Rap Shad color patterns include Purpledescent, Yellow Perch and Hot Steel that will surely entice fish anytime, anywhere.
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About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm, Luhr-Jensen, Terminator and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit rapala.com.