Current Openings:

Social Media Director

Falmouth, MA | Full-Time (Hybrid Possible)

We’re looking for a Social Media Director to own and elevate On The Water’s entire social ecosystem. This is a leadership role for someone who understands not only how social platforms work, but how fishermen think, talk, and share content that resonates with them.

If you know the difference between a good fishing clip and a great one, follow the seasons as closely as the algorithm, and get excited about leveraging authentic fishing content to drive meaningful growth, this role is for you.

About the Role

The Social Media Director is responsible for the strategy, execution, and performance of all OTW social channels. You will set the vision for how our brands show up on social, ensure consistent and high-quality publishing, and continuously optimize performance across platforms.

You’ll collaborate daily with our Media Department to publish content, analyze results and produce performance reporting for internal teams and partners.

What You’ll Do

Strategic Planning

• Own and maintain a master publishing calendar for all OTW brands, aligned with audience behavior and the fishing calendar.
• Develop brand-specific strategies for each OTW property, optimizing tone, cadence, content mix, and creative direction.
• Collaborate with editorial, video, and marketing teams to plan content themes and storylines.
• Oversee paid social strategy, including boosting, audience building, retargeting, and budget allocation.

Execution & Channel Management

• Execute, schedule, and publish content through Meta Business Suite with precision (captions, tags, thumbnails, UTM link tracking, and formatting).
• Manage community engagement at scale, responding to comments and DMs in a way that reflects OTW’s voice and values and escalating to customer service if necessary.
• Source, secure permissions for, and publish high-quality user-generated content from the fishing community.
• Ensure all owned and UGC content aligns with OTW’s storytelling, quality standards, and brand identity.
• Assist the Media Department by adapting photo and video assets for vertical, social-first presentation.

Analytics, Trends & Reporting

• Produce performance reports highlighting wins, insights, and opportunities.
• Track KPIs including clicks, reach, impressions, engagement, watch-through rates, follower growth, and saves/shares.
• Stay ahead of algorithm changes, platform updates, and trends in outdoor and sport-fishing content.
• Identify new content pillars, emerging formats, and community-driven ideas that grow reach without sacrificing credibility.

Who We’re Looking For

• Proven success managing large social accounts.
• Expert-level knowledge of Meta platforms and tools.
• Graphic design skills using Canva and/or Photoshop.
• Exceptional organizational skills.
• Experience reporting performance insights and data-driven recommendations.
• Strong understanding of the Northeast fishing and boating community.
• Personal passion for fishing and boating is highly valued.

Work Environment & Location

• Full-time position based in Falmouth, Massachusetts
• Hybrid flexibility available
• Office hours: 8:30 AM – 5:00 PM
• This role will require occasional travel.

Email your cover letter and resume to: careers@onthewater.com

 

Sales and Marketing Coordinator

Internship Opportunities Available:

On The Water offers a limited number of internships in our graphic design, editorial, circulation, TV production, photography, retail, and sales and marketing departments. Some internships are paid; others are unpaid, but the hours are flexible. Typically, we ask our interns to come in for two days a week, but many choose to come in more often to gain experience. We try to make sure that each student gets a good learning experience. You should be able to obtain college credit for the internship, depending on your school. If you are a student looking for a fun, educational and challenging experience, On The Water may have just the right learning experience for you.

Editorial Internship

On The Water, the Northeast’s leading fishing magazine and television show, is seeking a summer intern to assist our editorial department. Responsibilities may include copy editing, fact-checking , researching and writing. A love of the outdoors and fishing is a real plus, and this position is a great opportunity to gain experience and build a portfolio. Opportunities are available to work in our Falmouth, Massachusetts, office or to work remotely/telecommute from anywhere in the Northeast. Email your cover letter and resume to: careers@onthewater.com

Web Content Internship

On The Water is seeking an intern to assist with developing content and special projects for OnTheWater.com. The right candidate will find opportunities to get involved in online marketing, e-commerce, social media, and writing and editing content. Interest and experience in writing for the web or web design preferred. This is a great opportunity to gain experience and build a portfolio. Opportunities are available to work in our Falmouth, Massachusetts, office or to work remotely/telecommute from anywhere in the Northeast. Email your cover letter and resume to: careers@onthewater.com

Sales & Marketing Internship

On The Water is seeking interns to help out in the busy circulation & marketing department in our Falmouth, Massachusetts, office. Responsibilities include helping out with the day–to–day department operations handling customer service, marketing, data entry, order fulfillment and clerical work while also participating in the planning and implementation of circulation marketing plans and promoting magazine growth. Individuals should be outgoing, bright, and energetic quick learners who are willing to take on new tasks and challenges daily. A love of the outdoors and fishing is a real plus. If you are looking for a fun and challenging work environment, On The Water may have just the right learning experience for you. Email your cover letter and resume to: careers@onthewater.com

Graphic Design Internship

On The Water is seeking a graphic design intern to work with our design team for the summer. You will get a lot of hands-on experience and participate in a variety of projects related to magazine design. Most of the work centers around advertising and editorial design. The internship is unpaid, but the hours are flexible. Typically, we ask our interns to come in for two days a week, but many choose to come in more often to gain experience. We try to make sure that each student gets a good learning experience. You should be able to obtain college credit for the internship, depending on your school.
If you are interested in the position, please email a cover letter, your resume and 5 or 6 examples of your graphic design work in pdf format to careers@onthewater.com.

Photography Internship

We are looking for a student with a passion for fishing and photography to work with our design department this summer. Tasks include photographing various fishing trips throughout New England, as well as working at our Falmouth, Massachusetts office, two days per month to assist with product photography and photo editing. You must provide your own camera and transportation. The internship is unpaid, but the hours are flexible and we will compensate you for any travel expenses. If you are interested in the position, please email a cover letter, your resume and examples of your photography to careers@onthewater.com.

Retail Internship

On The Water is seeking year-round interns to help out in our busy retail locations in Falmouth and Plymouth, Massachusetts. Responsibilities include day–to–day sales and customer service, order fulfillment and clerical work while also participating in the planning and implementation of marketing plans promoting the growth of the stores. Individuals should be outgoing, bright, and energetic quick learners who are willing to take on new tasks and challenges daily. A love of the outdoors and fishing is a real plus. If you are looking for a fun and challenging work environment, On The Water may have just the right learning experience for you. Email your cover letter and resume to: careers@onthewater.com

Ongoing Career Opportunities:

Although we are not actively searching for the following positions, we’re always looking for talented people to join our growing team. Submit your resume and we’ll let you know if an opportunity arises.

Content Editor/Creator

Passionate about fishing? Passionate about digital and social media? Love to tell stories through writing, photography, and video? This is your dream job. We’re looking for individuals who can create and edit content – print, online, social, video, email – about fishing and boating in the Northeast. You should be knowledgeable about fishing and comfortable on boats. You must be motivated to stay at the forefront of quickly-shifting media trends.

Responsibilities

• Work directly with the Managing Editor to plan, develop, edit, and publish fishing and boating content.
• Plan and execute social content strategies to develop brand and grow audience.
• Work closely with the editorial and marketing departments to generate new campaigns.

The ideal candidate will have:

• Understanding of digital strategy, trends, and tools
• Great writing and editing skills
• Passion for fishing in the Northeast
• Prior experience in media creation, marketing, or communications
• A solid portfolio of writing samples
• Experience creating and editing content for social platforms

To apply, submit your resume, cover letter and a writing sample to kevin@onthewater.com.

 

Graphic Designer

On The Water is a growing media company and lifestyle brand that produces a regional print magazine, a range of digital media, and a line of apparel and accessories. Our editorial content includes features on fishing, boating, conservation, and coastal living. We are looking for a graphic designer who is self-driven and efficient with a positive and solution-oriented attitude. All candidates must have the ability to work under pressure in a fast-paced, deadline-driven environment.

You will:
• Design magazine ads, which requires communication with our advertisers and managing timelines.
• Design modern editorial pages, from flowing text to creating simple graphic elements.
• Coordinate with the editorial team to create interior layouts that knock out the competition and delight our readers.
• Secure and edit visual assets and help us illustrate our content in collaboration with writers, editors, and photographers.
• Manage various calendars and timelines to prioritize and organize work and deadlines.
• Design brochures, collateral, posters, trade show banners, display banners, mailers, postcards, product tags, labels, packaging, and all facets of print or presentation designs.
• Work with all aspects of the organization – Marketing, Editorial, Apparel, and Sales, – to refine and develop graphic design solutions for customers.
• Prepare digital files for printing, and graphic designs for our website.
• Integrate content in different media channels – print, social, our website.
• Assist Brand Director with the creation of apparel design concepts, including color concepts, graphics, and tech packs.

To apply: Please send a cover letter, resume, and samples of your work (writing or graphic design samples) or a link to your online portfolio or blog to careers@onthewater.com

Audience Development / Marketing

On The Water Media started in 1996 as a monthly print magazine covering fishing on Cape Cod, Massachusetts. We are at a pivotal point as we develop new digital products and retail lines while continuing to grow our niche print publication. As we grow, we seek exceptional talent with an entrepreneurial spirit, who can lead us to the future of media.

Responsibilities

In this role, you will have the exciting opportunity to design and execute strategies that recruit and retain print magazine subscribers, grow our digital media audience, and develop our retail fanbase.
Working closely with our Media and Retail teams, you will play a pivotal role in creating and refining campaigns and strategies that increase revenue.
You’ll be expected to stay current with industry best practices and emerging trends.
Your expertise in data analytics will enable you to optimize successful customer acquisition efforts.

Job description

On The Water Media seeks an Audience Development Analyst with a marketer’s mind to grow our print readership, digital media audience, and retail apparel customer base. This position is central to On The Water’s strategic goals and the first role of this type at our organization. The ideal candidate has digital marketing and social media experience, and a proven track record using data and analytics to set strategy and actionable growth plans.

On The Water Media produces regional (Northeast US) fishing and boating content in print, digital, and video form. Successful candidates for this role are analytical thinkers with marketing instinct and an interest in data-driven decision making.