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Privacy Policy

On The Water Privacy Policy

Effective Date: October 3, 2025

At On The Water (“we,” “our,” “us”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. This Policy applies to all visitors, customers, and users of our website, mobile services, SMS/text messaging programs, and other platforms where this policy is posted.

1. Information We Collect

  • Contact Information: name, email address, phone number, mailing/billing/shipping address.
  • Account & Transaction Information: order history, payment details (processed securely via third-party payment processors).
  • Marketing Preferences: opt-ins for email, SMS/text messaging, and other communications.
  • Technical Information: IP address, browser type, device identifiers, and data collected via cookies or similar technologies.
  • User Content: photos, videos, or other content you submit to us (e.g., contest entries).
  • SMS Interaction Data: limited metadata related to your participation in our text messaging program (e.g., opt-in/opt-out status, delivery confirmations, HELP/STOP requests, and basic engagement signals) used to operate and improve the service.

2. How We Collect Information

  • Directly from you (when you make a purchase, sign up for emails or SMS, enter a contest, etc.).
  • Automatically through cookies, pixels, and similar technologies when you use our website.
  • From third-party partners who help us provide services (e.g., payment processors, email/SMS platforms, analytics providers).

3. How We Use Information

  • Process and fulfill orders.
  • Send marketing emails and SMS/text messages (with your consent).
  • Manage SMS preferences and compliance (e.g., honoring STOP/HELP requests, maintaining opt-in records, and adjusting message frequency).
  • Provide customer support.
  • Improve our website, products, and services.
  • Personalize your experience.
  • Comply with legal obligations and prevent fraud.

4. Email Communications

If you received an email from us, it is because:

  • You opted in to receive communications from us, or
  • You have an existing relationship with us (such as a purchase or subscription).

Opt-Out: Each email includes a link at the bottom to unsubscribe or change your preferences.

5. SMS/Text Messaging

If you provide your mobile number and opt in, you may receive SMS/text messages from On The Water. By opting in, you consent to receive recurring automated marketing and informational text messages sent to the mobile number you provide. Messages may be sent using an automatic telephone dialing system. Message frequency varies and may change over time.

Consent & Opt-In

  • We will only send texts if you have provided explicit consent (for example, entering your number on our site and affirmatively submitting, replying “YES”/“Y”, or texting a designated keyword).
  • Your consent to receive text messages is not a condition of purchase.

Message Frequency, Rates & Carrier Disclaimers

  • Message frequency varies based on your activity and preferences. We may increase or decrease the number of messages sent or change the sending phone number, short code, or alphanumeric sender.
  • Standard message and data rates may apply. Mobile carriers are not liable for delayed or undelivered messages.

Opt-Out & Help

  • Opt-Out: Reply STOP to any message to unsubscribe. You will receive a final confirmation message, and no further messages will be sent unless you re-enroll.
  • Help: Reply HELP for assistance or contact us at feedback@onthewater.com or +1 (508) 548-4705.

Transfer or Change of Number

  • Before changing or transferring your mobile number, please reply STOP from the original number or notify us at feedback@onthewater.com so we can prevent messages from being sent to the new user of that number.

Use of Phone Numbers & SMS Data

  • We do not sell or share your phone number with third parties for their own marketing purposes.
  • We use your number and related SMS interaction data to deliver messages you request, manage your preferences, improve service quality, and maintain compliance records.

Program Changes

  • We may update or terminate our SMS program or the terms governing it at any time, effective upon posting to this page. Continued participation after changes constitutes acceptance.

6. Sharing of Information

We do not sell or rent your personal information. We may share information only with:

  • Service Providers: Vendors who help us with payment processing, shipping, marketing, analytics, communications, and SMS delivery/administration. These providers are bound by confidentiality and security obligations and may only process data on our instructions.
  • Legal Requirements: If required by law, court order, or government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

We do not share your phone number with third parties for their independent marketing.

7. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies to:

  • Remember your preferences.
  • Measure and improve performance.
  • Deliver targeted ads and promotions.

You can manage or disable cookies through your browser settings, but some site features may not work properly if you do.

8. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you.
  • Request deletion of your personal information.
  • Opt out of the sale or sharing of your personal information (we do not sell data).
  • Update or correct your information.

To exercise these rights, contact us at feedback@onthewater.com or +1 (508) 548-4705. We will verify your identity before fulfilling requests.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information against loss, theft, and unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on our website and updating the “Effective Date.”

11. Contact Us

If you have any questions or concerns about this Privacy Policy, you can contact us at:

On The Water Media
707 Teaticket Highway, E. Falmouth, MA 02536
+1 (508) 548-4705
feedback@onthewater.com