How smart is your fish scale? With a modern, connected “smart” fish scale, weighing your catch isn’t just about bragging rights—it’s about data, strategy, and staying organized. And… it can also be about outfishing your friends in real-time fishing competitions.
Whether you’re chasing personal bests, tracking seasonal trends, or competing in tournaments, having a smart fish scale in your tackle bag gives you a serious edge.
Bubba, the brand known for their iconic red-handled fillet knives and fishing tools, has a lineup of Bluetooth-enabled smart fish scales that integrate with the Bubba mobile app, turning your scale into a powerful tool for logging catches, managing a livewell, and making informed decisions on the water. With three models to choose from, there’s a Bubba smart scale for every angler, from weekend warriors to tournament pros.
Why Use a Smart Fish Scale?
Gone are the days of scribbling weights in a notebook or guessing whether you’ve already logged a fish. A smart fish scale can automatically record each catch’s weight and timestamp. Smart scales take the guesswork out of tracking and let you focus on what matters — fishing. And, by connecting your scale directly to your phone via Bluetooth, you can:
- Log every catch with weight, date, and location
- Add photos and notes for each fish
- Track trips and patterns over time
- Manage your livewell and cull list with real-time bag weight tracking
- Compete with friends and in live tournaments
Three Smart Scale Modes Explained
Bubba smart scales offer three modes: Tournament mode, Rally mode, and Competition mode. (Note that Competition mode is only available on LITE and PRO models.)
Tournament mode allows you to manage your livewell with smart culling for up to 8 fish. Track your smallest fish, total fish count, and total livewell weight. Rally mode displays your largest and smallest catch and total fish count during a trip. Bag weight displays the total weight of all catches. Competition mode lets you face-off with up to four friends on a single device. The bag weight displays the total weight of each angler’s catches and the heaviest individual bag weight and fish count.
Meet the Lineup: Bubba’s Smart Scales
Smart Fish Scale
Bubba’s original full-size smart scale
Bubba introduced the original standard Smart Fish Scale in 2023, revolutionizing the way anglers weigh fish and log information. It does not have Bluetooth connectivity and therefore does not connect to the Bubba mobile app, and it also does not offer competition mode. However, you can find it on sale for $99.95, less than the $146.99 MSRP.
- Bluetooth App Sync: NO
- Battery: AA’s or rechargeable LI-ION (not included)
- Water Resistance: IPX4
- Price: $146.99 at BUBBA.com; often on sale for $99.95
- Best for: Anglers who want digital recordkeeping without connectivity.
Smart Fish Scale Lite
Entry-level performance, smart connected functionality
The Bubba Smart Fish Scale Lite is the newest addition to the smart scale lineup. It’s also the simplest and most affordable at a price of $78.99. It offers accurate digital weight readings and connects to the Bubba app via Bluetooth.
- Max Weight: 60 lbs.
- Bluetooth App Sync: YES
- Battery: AAA or rechargeable LI-ION (not included)
- Water Resistance: IPX4
- Price: $78.99 at Bubba.com; can be found on sale for less
- Best For: Casual anglers and weekend tournament anglers looking to start logging their catches digitally and compete with friends.
Want to win a Smart Fish Scale Lite or other awesome prizes from BUBBA? Learn More Here
Pro Series Smart Fish Scale
Built for serious fishermen and tournament anglers
The Pro Series is Bubba’s top-tier model, built with tournament functionality in mind. With a large color display, waterproof carry case, and rechargeable battery included, it’s the ultimate scale for competitive anglers.
- Max Weight: 60 lbs
- Bluetooth App Sync: YES
- Battery: Rechargeable (USB-C)
- Water Resistance: IPX4 (case is IPX7 submersible)
- Price: $258.99 at Bubba.com; can be found widely on sale for $199.95
- Best For: Competitive anglers who need smart culling, full waterproofing, and pro-grade durability.