We sift through all the new gear in the fishing world to introduce you to product upgrades, new gear and what’s likely to be the next hot thing. This month we bring you the latest Steiner Navigator Pro Series Binoculars, Cuda’s 7.5-inch Pliers, The World Record Striper Company Rattlesinkers,VMC 4X Strong ILS Inline Single Hooks and the massive Yeti Tundra 350 cooler.
The Steiner Navigator Pro Series Binoculars ($517.99; steiner-optics.com) are an excellent choice for anglers and boaters, offering seven-times magnification and many of the features found on much more expensive marine binoculars. Quality construction provides a lifetime of use spotting feeding fish at a distance and navigating coastal waters.
Cuda’s 7.5-inch Pliers ($80.49; cudabrand.com) feature integrated tungsten carbide cutters capable of slicing wire, monofilament, and braided line. The full-tang aluminum alloy construction prevents bending or torqueing, and non-slip Cuda scale pattern grips give you a secure hold for removing the hook from a thrashing fish.
The World Record Striper Company Rattlesinker ($6.21 to $11.04; worldrecordstripercompany.com) was created by Greg Myerson, holder of the striped bass all-tackle world record, based on the idea that striped bass track down prey by sound as well as by sight and scent. Greg designed the sinker with an internal rattle that mimics the clicking noise made by the favorite meal of big striped bass, the lobster. The bank-style Rattlesinkers are available in sizes from 1 to 16 ounces.
Over the past couple of seasons, inshore fishermen have begun to learn what offshore fishermen have known for years: inline single hooks on plugs provide secure hook-ups while making the unhooking process easier on both the angler and the fish. VMC has been at the forefront of this movement, offering a full line of 4X Strong ILS Inline Single Hooks (vmchooks.com) perfect for adding to striper, bluefish, and bluefin tuna plugs. Available in sizes 1/0 to 7/0.
Long trips and big catches require ample cold storage, and you’ll find plenty of that and more in the Yeti Tundra 350 ($1299.99; yeticoolers.com). With 350 quarts of space and Yeti’s permafrost insulation, the Tundra 350 will hold enough ice, and keep its contents frozen, for a multiple-day trip offshore. The rotomolded construction makes the cooler sturdy enough to serve double-duty as a seat or standing platform. An extra-large drain helps flush it out when the day is done, and double-haul handles make for easy carrying.

