Previously, even the most lifelike baits were constrained by proven lure shapes in order to provide fish-attracting action to go with the deal-sealing realism. LIVETARGET lures built their business on this concept, taking ultra-realistic patterns and putting them on classic lure designs from jerkbaits, to lipless crankbaits, to topwaters.
As part of their continued effort to produce the most lifelike lures on the market, LIVETARGET will be releasing their ICT series this summer.
Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET developed a specialized injection process that merges realism and function.

A lifelike Inner-Core is constructed with realistic forage profiles and vibrant colors then encapsulated in a clear, durable Exo-Skin, which generates the bait’s signature action. Because the Inner-Core is surrounded by a transparent shell, the lure can exactly replicate the look of the species it’s emulating without the concern of forcing it into a certain shape. Then the clear Exo-Skin can be crafted to impart the perfect action on or in the water without distorting the lure’s look. The result is the first artificial lure to perfectly match the hatch in both anatomy and action.
ICT lures cast more effectively, look and behave with precision, attract more fish from farther away, and entice them to strike when other presentations fail. They provide anglers with a distinct competitive edge against the fish, the conditions and anglers who use lures made the traditional way.
LIVETARGET now offers a large family of Injected Core Technology baits suitable for any condition, to be unveiled between now and the opening of the Internation Convention of Allied Sportfishing Trades in July.
Check out a teaser for the ICT lure series (and some underwater footage) below:
Released earlier this year, the ICT series debuted with ICT Skip Shad and ICT Twitch Minnow, both which will be available soon.
The ICT Series will debut 5 new baits from a topwater to a vertical jig:





These, along with the ICT Skip Shad and ICT Twitch Minnow (previously released in 2019) will make up the LiveTarget ICT family, which promises to take lure realism in both action and appearance to the next level.
Enter To Win One of 7 Great LIVETARGET Prize Packages Up For Grabs!
2 Grand Prize Packages Over $300 in total value up for grabs:
- LIVETARGET embroidered hoody
- LIVETARGET mesh trucker hat
- LIVETARGET HooRag
- 1 Soft bait lure package 2020 launch baits including some that aren’t available until July 10, 2019!
- 1 Freestyle frog – 1 Full roll shiner – 1 ghost tail minnow – 1 skip shad – 1 twitch minnow
- And $150 in assorted LIVETARGET lures handpicked and chosen by LIVETARGET for you.
5 Prize Packs valued at $50 each up for grabs:
- 2020 Soft Bait lure packages including some that aren’t available until July, 10, 2019!
- Consisting of 1 Freestyle frog, 1 Full roll shiner, 1 ghost tail minnow, 1 skip shad, and 1 twitch minnow




how much do these lures weigh? A fly rd version would be useful
they look great , cant wait too try them out
Nice job on making unbelievably life like looking lures.
Looks very good!! Anything to improve my chances of catching a big hog.
look great! Can’t wait to try some!
Today’s technology. Soon we won’t need live bait. Definitely going to check them out.
Wow, can’t wait to catch some giants with them if I win.
Recently lost a giant striper under the bridge pilings with a live target menhaden. Spooled off drag and pulled the kayak about 15 yards before shaking and spitting the lure. The hook was bent back, fixed the hook and fished the whole bridge, no luck,so I recommend a vmc ils hook under the belly. Tight lines!
These look like very promising baits
Just what I need guys ,I’m in
It would be nice if I could inter .I see no entry form !!!
Omg! Those are look awesome. Definitely looking forward to those on the shelves. I know im just a female to most but I love fishing I love using my Sedona reel when I am on the rocks fishing those will be a lovely addition to my tackle box
I am a big fan of live target lures. Hope i win so i can start using them
I’m excited about trying these out.
I had entered the striper club and never got my shirts contact me at dnealchev@yahoo.com. Thank you and have a great day
can’t wait to try them out, should work on stripers?
I would like to try them on Fluke.
can’t wait to try one
Can never have enough toys
Look very realistic!
Great additions to an awesome product line. I’m a fan and user of your line of products. I’m going to be at my fishing supply location on July 10.
Where do I buy those lures