Rapala CrushCity™ Inspector
CrushCity™ Inspector — Exceptional Versatility for Pressured Fish and Challenging Conditions
Developed in collaboration with Jacob Wheeler, the all-new Inspector is a highly refined finesse worm built for pressured bass, clear water and situations where fish demand a more subtle presentation. Designed as the finesse counterpart to the Janitor and Pigstick families, the Inspector features a thin profile, lifelike action and exceptional rigging versatility. Available in 5-inch and 6.5-inch sizes, it’s built to excel on a Neko rig, drop shot, shaky head, Texas rig or wacky rig when every bite matters.
Rapala CrushCity™ Knuckle Bug
The Knuckle Bug is a streamlined creature bait built to excel in flipping, pitching, Texas rigging, free rigging and as a jig trailer.
Developed in collaboration with @jacob wheeler, The Knuckle Bug’s high-frequency kicking action, streamlined profile and ability to support larger hooks make it an ideal choice for heavy cover and pressured bass. Designed with Smart Injection Technology® and a raised rib body for improved hook penetration, the Knuckle Bug delivers the natural action, durability and versatility today’s bass anglers demand.
Rapala CrushCity Lil’ Crushers
Voted Best Freshwater Soft Lure at ICAST 2026!
The all-new and ultra-realistic Lil’ Crushers lineup brings tournament-proven CrushCity performance to panfish, trout and finesse bass fishing. Built from durable floating TPE material, these six compact soft baits deliver lifelike action and exceptional durability for today’s finesse anglers.
Featuring three downsized CrushCity favorites: Lil’ Mayor, Lil’ Freeloader and Lil’ Mooch Minnow, alongside three all-new profiles: Fryball, Sizzle Shad and Trident.
Rapala CrushCity The CEO
CrushCity™ The CEO – A Complete System Built to Simplify the Urchin Game
Developed through more than a year of engineering, testing and refinement, the all-new The CEO was designed to establish a new benchmark for one of bass fishing’s fastest-growing lure categories. Built around a proprietary weighted glass powder core, premium Super TPE construction and Smart Injection Technology®, The CEO delivers exceptional castability, a precisely controlled fall rate and remarkable durability right out of the package.
Designed alongside the VMC® RedLine Series® Urchin Neko Hook, every detail was engineered to simplify rigging while still allowing anglers to fine-tune their presentation when conditions demand it. Available in two purpose-built sizes, The CEO gives anglers the confidence to target everything from pressured finesse fish to trophy largemouth, smallmouth and spotted bass.
Rapala CrushCity Avatar Shad
The 4-inch Avatar Shad Features a Segmented Body Design That Creates Lifelike Swimming Action Throughout the Entire Retrieve.
Constructed from durable Super TPE floating material, and unlike traditional swimbaits that rely primarily on tail movement, the Avatar Shad’s entire body contributes to a natural baitfish profile that appeals to bass and other freshwater predators.
Whether you’re fishing it on a jig head, weighted swimbait hook or as a bladed jig trailer, the Avatar Shad maintains its lifelike action across a variety of presentations. Combined with Smart Injection Technology®, it delivers the durability, versatility and realistic action needed to consistently trigger strikes.
Rapala CrushCity Bronco Bug
CrushCity™ Expands the Proven Bronco Bug® Lineup with a New 3.25-Inch Size
The bait’s popularity exploded after Bassmaster Elite Series pro Kyle Welcher relied heavily on the Bronco Bug during his dominant victory on North Carolina’s Lake Norman, bringing widespread attention to its fish-catching ability and unique action.
Unlike traditional creature baits that rely solely on appendage movement, the Bronco Bug was designed to create action throughout the entire bait. Its signature “Bronco Buck” kicking action and dolphin-like swimming motion produce a lifelike presentation whether fished on a Texas rig, free rig, jig trailer or a variety of other bass presentations.
Rapala CrushCity Freeloader (new sizes)
The New Rapala CrushCity™ Freeloader™ is a Versatile Soft-plastic Trailer Built to Add Lifelike Action to Your Favorite Presentations
Whether paired with a spinnerbait, vibrating jig, or scrounger, its subtle tail-kicking action and tail rings create an irresistible swimming motion that triggers strikes. Designed with top and belly hook slots for perfectly straight rigging and improved hook concealment, the Freeloader also excels on a nose hook, weightless Texas rig, belly-weighted hook, or as a soft-plastic jerkbait with a natural shimmy on the fall. Featuring Rapala’s Smart Injection Technology™, each bait is infused with the ideal blend of color, flake, salt, and scent for a realistic presentation that keeps fish committed.